Why Your Business Should Develop An Android App

2020-09-30T20:13:03+00:00 September 30th, 2020|Mobile Development, Web Development, Marketing, SEO|Comments Off on Why Your Business Should Develop An Android App

With Android and Apple being the two dominant platforms in app development, we wanted to highlight the benefits of creating an app for Google’s Android system. And if you are interested in learning about the advantages of developing an app on the iOS platform, you can discover them in our post here

1. Open Source

Open source software is described by opensource.dev as  “Source code that is available for anyone to view, use, change, and then share.” Therefore, open source software is accessible to the public and allows them to build upon what is already there to drive technological advancements. 

Android’s platform is open sourced, allowing countless tech experts from around the world to lend their knowledge and experience to advance the platform. This helps Android maintain its position as a cutting technology platform.

So, what does this mean for the development of Android-based applications? Developers can interact with the Android community and contribute to upcoming app development expansions. This comes at no additional cost and is 100% royalty-free, making it far easier to develop new and advanced phones for the Android platform. Hence why the majority of modern iOS phone advancements were already created for Android phones several generations ago.

2. App Publishing

Android’s app store, known as the Google Play Store, is more affordable, less time consuming, and less strict about quality assurance than Apple’s App Store. Once Android approves an app, the app will usually be live in the Play Store within a few hours.  

Contrarily, Apple’s App Store requires a more in-depth analysis of an app. Apple’s app review and approval process is far more stringent and involves Apple employees manually screening the app for compliance with its guidelines, quality of content, and functional performance. This means iOS apps may have a longer publishing window to address any issues Apple’s App Review identifies–and in certain cases it potentially may mean your app never gets published.  

3. Sales Channels

One of the more profitable benefits of an application on the Android platform is sales deployment. While some mobile platforms require developers to sell exclusively in their app store, Android apps can be distributed through Google’s Play Store, third-party marketplaces, or a company’s personal sales channels.

One important thing to note is that both Apple’s App Store and Google’s Play Store both charge a 30% commission fee on paid applications, as well as in-app purchases from apps that are sold through their respective stores. However, the difference is that Google allows Android apps to be sold on third-party marketplaces, whereas Apple does not.

4. Coding

Android applications are programmed using Java, which is the standard programming language. For reference, JavaScript is prevalent on more than 95% of the world’s websites

Accordingly, it is common for software developers to start their education with Java, meaning it will be easier for them to adapt to the programming language of Android applications. Thus, removing the learning curve for developers. 

With a working knowledge, developers can transition Java’s code script into a mobile application while also implementing development services for Android in the process.

5. Customizable User Interface

Another reason for Android’s popularity is its notoriety for being customizable, especially when it pertains to an app’s user interface.  

Customizable user interfaces help developers create more apps in less time. This goes back to the open sourced nature of Android. Developers can harness their creativity without being pigeonholed into iOS’s specific mold. Consequently, developers do not have to spend time working around a platform’s specific requirements.

Furthermore, customizations do not end at the user interface. Multimedia tools and data management can also be customized and easily updated throughout the development process.

Items to Consider

As one of the two major mobile platforms in the United States and the world, Android offers numerous advantages. From open source software to lower overhead costs and a customizable user interface, Android’s platform is enticing to consumers, developers, and businesses. 

Interested in developing a mobile app? Contact us at info@quantilus.com for a consultation and learn more about what Quantilus has to offer here.

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