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Our client is a rapidly expanding network of psychology service providers across New York State. With a mission to make professional mental health care accessible and consistent, they needed to unify their digital presence while streamlining marketing operations across franchisees.
Operating as semi-independent units, franchisees faced multiple obstacles:
Inconsistent branding across websites and social platforms.
Fragmented marketing efforts with varied ROI.
High costs for hiring individual vendors or teams.
Limited visibility into performance metrics across locations.
The client needed a scalable, centralized system to:
Deliver consistent brand messaging.
Optimize digital marketing spend.
Track results across the entire network.
Quantilus partnered with the franchise to implement an AI-driven marketing and web management platform that empowered the network with unified, measurable, and cost-efficient digital operations.
Key Components:
AI-Powered Content Creation:
Used generative AI to produce blog posts, email newsletters, and social content optimized for SEO and mental health relevance—branded and localized per franchise.
Centralized Social Media Management:
Streamlined content publishing with intelligent scheduling and analytics across Facebook, Instagram, and LinkedIn—maintaining brand voice while customizing for local markets.
Ad Spend Optimization:
Managed paid campaigns via Google Ads and Meta platforms using AI insights to boost lead generation and reduce cost-per-acquisition.
Multi-Site Web Development:
Designed and maintained a WordPress-based website with dedicated, SEO-optimized pages for each location—ensuring consistent UX and higher search rankings.
Performance Dashboards:
Real-time dashboards provided visibility into KPIs like conversions, engagement, and ROI—enabling smarter decision-making for franchisees and corporate alike.
Quantilus helped transform fragmented marketing operations into a centralized growth engine. The result? Lower costs, better branding, and a scalable system supporting franchisees—so they can focus on what matters most: delivering exceptional mental health care.
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