Optimal Strategix Group – Analytics and Reporting Platform for Market Research Data 2018-01-21T22:42:07+00:00

Project Description

OSG - Marketing Research Analytics

Optimal Strategix Group – Analytics and Reporting Platform for Market Research Data

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OSG - Marketing Research Analytics

The Purpose

Optimal Strategix is a market research company with a unique methodology for analyzing and presenting data to their customers. We built a visualization engine for them that can take their data and create custom charts and graphs that present their analyses in a meaningful manner to clients. The reporting system is optimized for web use as well as for automatically porting the charts into MS Powerpoint.

OSG - Analytics and Visualization

The Tech

The reporting engine was developed using the MEAN stack, with a MongoDB backend and an AngularJS UI. A number of the charts were hand-crafted, since standard charting libraries could not support them. The solution integrates with their primary marketing data sources through RESTful APIs and the entire solution is hosted on AWS.

OSG - Marketing Research Analytics
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